One system from catalog to order.
Every feature below replaces a spreadsheet, a PDF, or an email thread your team is maintaining by hand today.
Catalog
Your catalog, structured once
Products, ordering codes, specs, and prices in one structured system — the source of truth everything else draws from.
Pages & Collections
Every product lives on one structured page — specifications, options, SKUs, downloads, and assets — providing a modern ecommerce experience.
Complex Price Management
Support for any complex pricing scheme — adder-based, price tiers, conditionals, and more.
Product Configurator
Configure without errors
Turn complex ordering guides into a guided experience that only builds valid fixtures.
Product Configurator
The most intuitive configurator for complex ordering guides and accessories. Specifiers build a complete, valid part number in seconds.
- Handles ordering guides with 20+ customizable fields
- Accessories and special options included
- Valid part numbers, every time
Configuration Rules
Automatically enforced rules stop configuration errors from reaching your order desk
Embed to Your Site
Enhance your existing product pages with interactive configurators. Embed directly on a product page, open in a popup, or launch in a new tab — one snippet, flexible use.
Kits & Special Options
Capture custom inputs, made-to-order details, and product kit configurations.
Quoting & CRM
Quote in minutes, not days
Self-service for your reps and agents, policies and approvals for you — no email back-and-forth.
Quote Approvals & Policies
Set quoting policies per partner — price tiers, discounts, and review conditions. Routine quotes flow through automatically; the exceptions come to you.
Automatic Follow-Ups
Every open quote gets followed up on time, every time — without your team spending hours chasing. Electrify keeps deals moving while your people focus on selling.
Price Tiers, Formulas & Lot Pricing
Tiered pricing per partner, formula-driven option pricing, and lot pricing for projects — calculated the same way every time. No more stale Excel price files in circulation.
Projects & Stakeholders
Group quotes into projects, track phases from design through construction, and keep agents, distributors, and specifiers on the same page — files, comments, and all.
Commissions & Overage
Show reps how much they'll make on each quote — commission rates and overage on top of net pricing, calculated live as the quote is built. Motivation right in the quoting flow, and reporting on both without the spreadsheet gymnastics.
Markup & Margin
See the margin on every line before the quote goes out. Set markup by product, tier, or project, and let the system flag anything that drops below your floor — no more finding out you left money on the table after the order lands.
Spec Sheet Automation
Documents that write themselves
Spec sheets, submittals, and quote PDFs generated from live catalog data — never out of date.
Instant Submittals
Configure a product and the submittal generates itself — complete, branded, and current. Specifiers and agents walk away with exactly what they need, the moment they need it.
- Generated straight from the configuration
- Always reflects your latest catalog data
- Download from the configurator or the portal
Dynamic Spec Sheets
Spec sheets generated from live catalog data. Change an option, spec, or price once and every affected sheet updates — revisions tracked, nothing goes stale.
Branded Quote PDFs
Quotes render as clean, branded PDFs with automated part descriptions on every line item — professional, consistent documents your customers can act on.
Analytics
Know what's winning
Win rates, product funnels, and option-level demand — captured automatically from every quote and configuration.
Quoting Insights
See exactly where every quote stands — response times, win rates, and rep activity — without manually cleaning a data set.
Product Insights
Granular, option-level data on your most popular products and configurations — real-time market feedback to inform your roadmap and stocking decisions.
Automated Reporting
The reports your team already builds by hand, delivered automatically — always current, never a spreadsheet export away.
Electrify AI
Your team, multiplied
AI grounded in your catalog does the busywork. Your people review, approve, and make the calls.
Electrify AI Assistant
An assistant grounded in your real catalog, pricing, and quotes — not the open internet. Reps get instant answers at any hour; your team gets drafts, summaries, and analytics on demand.
- Answers come from your data, so they're right
- Available to your team and your partners 24/7
- Your people stay in control of every decision
Document Ingestion Onboarding
Onboard from the documents you already have — ordering-guide PDFs, spec sheets, Excel price files, CSV exports. AI drafts the structured catalog from them: products, specifications, options, and pricing, all staged for your review.
Reviewable Draft Changes
AI never edits your catalog behind your back. Every proposed change — a price, a rule, a spec — lands as a draft your team reviews, previews, and approves.