Case study · Aaline Lighting & Acoustics
How Aaline cut quoting time by over 90% and eliminated configuration errors
- 10x
- faster time to quote
- 90%
- reduction in time spent quoting
- 100%
- elimination of configuration errors
- 5x
- faster price change execution
Aaline partnered with Electrify on quoting, pricing, and a self-service portal to reduce admin work and efficiently scale operations without additional headcount.
The mission
Improve sales rep and internal office productivity, collaboration, and access to data insights to increase efficiency, customer satisfaction, and capacity to expand to new territories.
Cut sheet · The manufacturer
TYPE: AALINE-TOR-B
Aaline Lighting & Acoustics is an architectural lighting manufacturer in Toronto, Ontario. As a certified B Corp, their products are crafted to order from sustainable materials at their Toronto production facility. Their products are highly customizable, with some product families having over 20 different fields to choose from.
Location
Toronto, ON
Certification
Certified B Corp
Production
Made to order
Options
20+ fields
One field of twenty · Acoustic felt finish
AAL-DM-48-OXBNVYOCHSLTCRM
Finish is a single field on a single product family. Change it and the part number changes with it — and every other field has to stay compatible.
Challenges
Long, complex ordering matrices created a difficult specification experience
Aaline’s core product lines have over 18 customizable fields to specify before a fixture is fully configured. This added a ton of friction to the specification experience.
Part number errors fell through the cracks and frustrated stakeholders
Aaline’s products have many technical limitations that prevent certain options from being specified together. With so many moving parts, it’s easy to mistakenly specify an impossible fixture.
Long response times, made worse with back-and-forths
Ordering guide complexity added extra admin time to each quote response. When reps wanted to make changes, it added significant admin time to the quoting process, clogged internal bandwidth, and kept the customer waiting.
Bottlenecked by Excel to execute price changes
With such a large catalog of adders, there was significant admin work required to maintain their price file. This hampered Aaline’s ability to react quickly to market dynamics.
Obstacles to data-informed decision making
Data capture from existing sources lacked more granular visibility into deeper product configuration insights. Without this data, Aaline’s product team lacked quantitative market feedback to inform their roadmap.
Outcomes
10x faster product specifications process
Specifying one of Aaline’s products can now be done in seconds. This significantly improves the experience for specifiers who no longer need to read footnotes. It also reduces training time, and opens up internal capacity for other value-added projects.
100% reduction in part number errors for peace of mind and less admin work
Electrify’s configurators ensure errors don’t slip through the cracks. There’s no more admin work required to check for part accuracy, eliminating the risk of frustrating customers with last minute changes.
Reps are empowered to configure and build out an entire project on their own
Aaline’s fully branded self-service quoting portal drastically cut down on the back-and-forth quoting process with sales reps. Reps can seamlessly make configuration adjustments to meet budget, and send in projects to Aaline for additional approvals.
Catalog and price changes can now be executed in seconds
The office manager spends 5x less time on catalog and pricing maintenance due to the catalog management features, core to the Electrify platform.
Deep product insights without the additional admin work to manually clean the data set
Aaline’s product team can easily access data on their most popular products as well as granular option-level data to inform next year’s forecasts. This real-time market feedback adds a crucial datapoint to inform future roadmap and stocking decisions.
last 90 days · option-level · no clean-up
Photometric report · Measured results
TEST: QUOTE-TO-ORDER
90%
Reduction in time spent on quoting — a 10x faster time to quote, freeing the inside team to focus on more value-added projects and services.
100%
Reduction in configuration errors. Teams no longer needed to manually verify if part numbers followed their ordering rules.
5x
Faster time to execute price changes across a large catalog of products.
“Partnering with Electrify has transformed our operations. Their platform has optimized our workflow, enabling seamless scalability across multiple territories through digital integration. Our representatives appreciate the efficiency of our portal, which has significantly enhanced our processes and operational agility.”
“Electrify has made everything intuitive and fast. I used to spend a long time in excel just to price and quote and Electrify has removed the chances of errors in my estimates. I can respond much faster and actually focus on collaborating with our sales reps.”