Aaline Lighting & Acoustics
Aaline Lighting & Acoustics is an architectural lighting manufacturer in Toronto, Ontario. As a certified B Corp, their products are crafted to order from sustainabe materials at their Toronto production facility. Their products are highly customizable, with some product families having over 20 different fields to choose from.
Long, complex ordering matrices created a difficult specification experience.
Aaline's core product lines have over 18 customizable fields to specify before a fixture is fully configured. This added a ton of friction to the specification experience.
Part number errors fell through the cracks and frustrated stakeholders.
Aaline's products have many technical limitations that prevent certain options from being specified together. With so many moving parts, it's easy to mistakenly specify an impossible fixture.
Long response times, made worse with back-and-forths.
Ordering guide complexity added extra admin time to each quote response. When reps wanted to make changes, it added significant admin time to the quoting process, clogged internal bandwidth, and kept the customer waiting.
Bottlenecked by Excel to execute price changes.
With such a large catalog of adders, there was significant admin work required to maintain their price file. This hampered Aaline's ability to react quickly to market dynamics.
Obstacles to data-informed decision making.
Data capture from existing sources lacked more granular visibility into deeper product configuration insights. Without this data, Aaline's product team lacked quantitative market feedback to inform their roadmap.
10x faster product specifications process.
Specifying one of Aaline's products can now be done in seconds. This significantly improves the experience for specifiers who no longer need to read footnotes. It also reduces training time, and opens up internal capacity for other value-added projects.
100% reduction in part number errors for peace of mind and less admin work.
Electrify's configurators ensure errors don't slip through the cracks. There's no more admin work required to check for part accuracy, eliminating the risk of frustrating customers with last minute changes.
Reps are empowered to configure and build out an entire project on their own.
Aaline's fully branded self-service quoting portal drastically cut down on the back-and-forth quoting process with sales reps. Reps can seamlessly make configuration adjustments to meet budget, and send in projects to Aaline for additional approvals.
Catalog and price changes can now be executed in seconds.
The office manager spends 5x less time on catalog and pricing maintenance due to the catalog management features, core to the Electrify platform.
Deep product insights without the additional admin work to manually clean the data set.
Aaline's product team can easily access data on their most popular products as well as granular option-level data to inform next year's forecasts. This real-time market feedback adds a crucial datapoint to inform future roadmap and stocking decisions.