Case study · XtraLight LED
How XtraLight cut quoting time by over 90% and scaled up with 24/7 service
- 70 hrs
- of admin work saved for the inside team and reps in a single month
- 10x
- faster quote turnaround
- 24/7
- self-service answers to their rep network
“As XtraLight expanded nationally, we needed a system that could support growth without adding administrative burden. Electrify gave us a repeatable quoting process that scales across territories, representatives, and projects while maintaining consistency for the customer.”
Doyle Young
VP Sales, XtraLight LED
XtraLight partnered with Electrify to speed up discovery, configuration, pricing and quoting for their internal customer success team and their reps, cutting quoting times by over 90% and giving their rep network self-serve answers at any time.
Summary
- Challenge
- Quoting ran through inside sales, with product, pricing and configuration data spread across Excel price lists and PDF spec sheets. Keeping up with growth meant hiring.
- Solution
- A self-service portal where reps build their own product codes, quotes and submittals, on top of CPQ, catalog and pricing management.
- Results
- 70 hours of admin work saved in a single month, 10x faster quote turnaround, and self-service answers for the rep network at any hour.
- Modules
- CPQ, Self-serve Portal, Catalog Management, Pricing Management, Business Intelligence.
Before
With Electrify
Before
Growth meant hiring more inside salesWith Electrify
70 hours of admin saved in a single monthBefore
Data spread across Excel price lists and PDFsWith Electrify
One platform for product, pricing and quotingBefore
Every quote went through inside salesWith Electrify
Reps build their own quotes and submittalsBefore
Follow-up and reporting done by handWith Electrify
Both run themselvesThe challenge
Growth was outpacing the back office
XtraLight was growing fast, but its quoting process wasn’t built to scale. To keep up with the increased volume, they were looking to hire to bolster their inside sales team.
Hiring was expensive. People needed training, time to ramp up, and a retention plan. They would rather 10x the productivity of their existing team.
Information was scattered across spreadsheets and PDF documents
Product, pricing, and configuration data lived in excel price lists and PDF spec sheets. This inefficient manual process was preventing their inside sales team from pumping out quotes.
Quoting meant always taking up an inside salesperson’s time and effort
Every quote request had to flow through inside sales, and with the quoting process being so inefficient, a 10-line quote would take 30+ minutes of back and forths.
For sales reps waiting on answers, and for a growing catalog of products, the manual process had become a bottleneck for revenue itself.
The solution
The self-service portal saved them over 70 hours in a single month
XtraLight’s CPQ portal let their reps build their own product codes and quotes, and generate submittals. No more waiting on the inside team.
CPQ unified product, pricing, and quoting on a single platform
With Electrify’s CPQ, XtraLight’s inside team no longer needed to scan through multiple PDFs and Excel documents just to create a part number and quote.
This efficiency meant they could spend more time on other aspects of the business, further compounding their advantage.
Follow-up and reporting run themselves
XtraLight no longer needed to keep up with project follow ups as each quote scheduled automated follow ups.
We also automated reporting on their quoting activity, and provided insights into deeper product-level data to aid in future product development decisions.